Branding, print & digital design for Unio Wealth Management
Unio Wealth Management brings together three of Ireland's top wealth management and employee benefit companies. With a focus on guiding and growing wealth in Ireland, Unio offers a wide range of expert services and solutions.
While working at Fuse Graphic Design studio, Unio approached us to make some changes to their branding before their launch onto the Irish market in early 2023.
Over the following years I had the pleasure of working closely with them, designing a wide variety of materials, including brochures, reports, stationary, adverts, videos, social media assets and digital elements.
Timeline
2022 - 2024
Role
Lead Designer & Art Direction
Studio
Fuse Graphic Design
Refining the Brand
Prior to Unio's launch in 2023, they approached us for help in refining their new branding.
Below are some of the changes that I worked on for them:
Their brand colours were tweaked to be deeper and more vibrant, and also to ensure that the new colour palette would work across both digital and print media.
I refined the logos for their subsidiary brands, Wealth Management and Employee Benefits, to ensure the wordmark would be legible at all sizes, especially when used digitally.
The weight of the subsidiary text was reduced, again to increase legibility at smaller sizes. We also changed the colour of the subsidiary wordmark to ochre, to better connect it back to the unique Unio icon and parent brand.
Print & Digital Design
I lead the design on a number of print and digital projects for Unio over the years. This work ranged from brochures detailing their pension and fund products, to technical internal reports, to motion graphics and video work.
